Best Food & Beverage marketing case studies
4 verified case studies in Food & Beverage.
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Fire Sushi | Launching and Scaling a Sushi Delivery Brand
Fire Sushi is a sushi delivery brand in Khmelnytskyi, Ukraine. DMK Traffic Studio was tasked with attracting the first customers to a newly launched delivery business and developing a scalable customer acquisition strategy in a competitive local market. The main challenge was generating consistent orders without an established customer base. The campaign focused on combining paid advertising, creative experimentation, and performance optimization into a repeatable acquisition system.
Amount Spent: 2153.00 USD
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Miyamoto Sushi | Delivery & Takeaway
Miyamoto Sushi is my personal project and marketing experiment, built entirely from scratch to test the limits of digital marketing in the highly competitive food delivery niche. π± THE PROBLEM: Launching a food delivery business in a crowded market like Warsaw is a serious challenge. We had no brand awareness, no customer base, and no existing infrastructure. The goal was not simply to βrun some ads,β but to connect marketing, delivery platforms, local SEO, and strict unit economics into one profitable system. π The Goal: Build a fully functional digital ecosystem for a sushi delivery brand, generating consistent orders while maintaining healthy profit margins. π Location: Warsaw, Poland. π Audience: Local residents, office workers, deal-seekers, and sushi lovers who value speed and quality. π Channels: Facebook Ads / Instagram Ads, Google Maps, delivery aggregators, and our own website. βοΈ WHAT WE ACTUALLY DID: β’ Full Infrastructure Launch. We built everything from scratch β from setting up advertising accounts and creating custom static and video creatives to onboarding and optimizing profiles on major delivery platforms. β’ Local Search Optimization. We optimized our Google Maps presence to capture high-intent local traffic from people actively searching for sushi nearby. β’ Creative Testing Across Multiple Formats. We continuously tested static banners, short-form video ads, and Reels to understand which visual formats generate the strongest engagement and drive immediate orders. β’ Real Unit Economics Analysis. We did not focus only on cheap clicks. We analyzed cost of goods sold (COGS), aggregator commissions, discount margins, delivery costs, and customer lifetime value (LTV) to understand which promotions were actually profitable. β’ Retention Mechanics. We developed promotional mechanics and special offers designed to turn one-time buyers from delivery platforms into repeat customers ordering directly. π THE RESULTS: β’ From Zero to Operational. We launched a fully functioning food delivery brand from scratch and established a recognizable digital presence in Warsaw. β’ Multichannel Sales System. We connected social media advertising, local SEO through Google Maps, delivery platforms, and our own website into one customer acquisition ecosystem. β’ A Real Marketing Testing Ground. We created a working environment where new marketing hypotheses, creatives, promotions, and offers can be launched, measured, and scaled in real time. π THE BOTTOM LINE: In food delivery, getting a click is relatively easy. Making that click profitable is much harder. Miyamoto Sushi showed that marketing cannot be separated from the economics of the business. By analyzing the entire funnel β from the first Instagram impression to delivery platform commissions, order profitability, and repeat purchases β we built a system focused on real net profit rather than vanity metrics.
Purchase: 17
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Great Taste Caviar
Great Taste Caviar is a premium e-commerce store selling high-end black caviar across the United States. We collaborated twice: after an initial 3-month run and a year-long break, the client returned to us for an audit after working with another agency. Since then, we have been successfully driving their marketing for over 2 years. π± π§ππ π£π₯π’ππππ : Selling premium delicacies online is tough. When the client returned to us, their ad performance was unstable, seasonal peaks weren't being fully exploited, and the overall marketing lacked a clear connection to the actual unit economics of the business. π The Goal: Build a highly stable online sales system, maximize revenue during holiday seasons, and boost overall advertising efficiency. π Location: USA (Nationwide). π Audience: Ultra-high-net-worth individuals, luxury food lovers, and holiday gift buyers. π Channels: Facebook Ads / Instagram. βοΈ πͺπππ§ πͺπ πππ§π¨ππππ¬ πππ: Deep-Dive Audit. We analyzed the campaigns run by the previous agency, identified performance leaks, and completely restructured the ad account. Mastered Holiday Seasonality. Premium food is highly seasonal. We engineered aggressive, targeted campaigns structured around major holidays (New Year's, Valentine's Day, Mother's Day, and others), matching the creative angles to the specific occasion. Calculated Strict Unit Economics. We didn't just look at ROAS. We held strategic sessions with the client to calculate margins, shipping logistics, and COGS to design profitable product bundles and special promo offers. Engineered Upsell Funnels. We helped implement and optimize website upsell and cross-sell systems, ensuring that once a premium buyer committed to a purchase, we maximized their average order value (AOV). Advanced Audience Targeting. We heavily leveraged precise retargeting funnels combined with highly qualified Look-alike (LAL) audiences built from actual high-value buyers. Creative Directing. Designed custom static assets and wrote highly detailed briefs and scripts for the client to shoot premium video content. π π§ππ π₯ππ¦π¨ππ§π¦: 2+ Years of Partnership. Turned a one-time project into a stable, long-term collaboration based on consistent performance and mutual trust. Highly Profitable Holidays. Seasonal campaigns became massive revenue drivers, capturing high-intent holiday shoppers with surgical precision. Increased Average Order Value. Proving out custom bundles and on-site upsell strategies successfully drove up the average cart value. Stable Lead-to-Sale Engine. Created a reliable, predictable system for acquiring new and repeat premium customers year-round. π π§ππ ππ’π§π§π’π πππ‘π: In premium e-commerce, traffic is only half the battle. You have to understand the mathematics of the offer. By linking targeted social media ads with seasonal offers, strict unit economics, and average order value (AOV) optimization on the website, we transformed a luxury product into a highly scalable, predictable, and profitable long-term business.
Impressions: 207860
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Sushi Zlota
Sushi ZΕota is a sushi island located inside a busy shopping mall in the center of Warsaw. The goal was to expand beyond physical mall traffic, launch online delivery from scratch, and build a full-scale digital sales system. π± π§ππ π£π₯π’ππππ : Relying solely on foot traffic in a shopping mall limits growth. The brand wanted to tap into the massive Warsaw food delivery market but had no established online sales funnel, ad infrastructure, or integration with delivery platforms. π The Goal: Launch online delivery, build a predictable stream of digital orders, and scale sales through targeted ads and aggregators. π Location: Warsaw, Poland. π Audience: Local sushi lovers, deal-seekers, mall visitors, and delivery app users. π Channels: Facebook Ads / Instagram, delivery aggregators, and the brand's website. βοΈ πͺπππ§ πͺπ πππ§π¨ππππ¬ πππ: Delivery App Integration. We helped onboard and integrate the brand with major food delivery platforms, including UberEats, Bolt Food, Glovo, and Pyszne.pl. Conversion-Focused Ads. Set up Meta Pixel and analytics to track actual online orders, shifting the ad strategy from simple "likes" to direct sales campaigns. Smart Retargeting. Built custom audiences to target past website visitors and highly engaged social media users with special retention offers and sushi sets. UGC & Visual Content. Created a mix of high-quality static banners, stories, and raw User-Generated Content (UGC) videos. We focused heavily on "food porn" visualsβshowing the actual product being prepared and enjoyed. Continuous Offer Testing. Run ongoing tests with different combo sets, discounts, and target audiences to find the most cost-effective acquisition hooks. π π§ππ π₯ππ¦π¨ππ§π¦: Successful Delivery Launch. Transformed a physical mall island into a fully operational online delivery brand. High-Performing Ad Funnels. Discovered winning creative formats and ad setups that consistently drive orders at a profitable cost. Boosted Engagement. Increased brand trust and conversion rates by leveraging authentic UGC video content in ads. π π§ππ ππ’π§π§π’π πππ‘π: Transitioning a brick-and-mortar food spot into delivery requires more than just launching ads. It takes a complete ecosystem. By combining seamless aggregator integration, highly visual UGC content, and conversion-optimized Meta ads, we successfully opened up a massive new digital revenue stream for a physical retail island.
Amount Spent: 1100.21 PLN