Sushi Zlota

Food & Beverage

By Ruslan Flemer

Overview

Sushi Złota is a sushi island located inside a busy shopping mall in the center of Warsaw. The goal was to expand beyond physical mall traffic, launch online delivery from scratch, and build a full-scale digital sales system. 😱 𝗧𝗛𝗘 𝗣𝗥𝗢𝗕𝗟𝗘𝗠: Relying solely on foot traffic in a shopping mall limits growth. The brand wanted to tap into the massive Warsaw food delivery market but had no established online sales funnel, ad infrastructure, or integration with delivery platforms. 👉 The Goal: Launch online delivery, build a predictable stream of digital orders, and scale sales through targeted ads and aggregators. 👉 Location: Warsaw, Poland. 👉 Audience: Local sushi lovers, deal-seekers, mall visitors, and delivery app users. 👉 Channels: Facebook Ads / Instagram, delivery aggregators, and the brand's website. ⚙️ 𝗪𝗛𝗔𝗧 𝗪𝗘 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗗𝗜𝗗: Delivery App Integration. We helped onboard and integrate the brand with major food delivery platforms, including UberEats, Bolt Food, Glovo, and Pyszne.pl. Conversion-Focused Ads. Set up Meta Pixel and analytics to track actual online orders, shifting the ad strategy from simple "likes" to direct sales campaigns. Smart Retargeting. Built custom audiences to target past website visitors and highly engaged social media users with special retention offers and sushi sets. UGC & Visual Content. Created a mix of high-quality static banners, stories, and raw User-Generated Content (UGC) videos. We focused heavily on "food porn" visuals—showing the actual product being prepared and enjoyed. Continuous Offer Testing. Run ongoing tests with different combo sets, discounts, and target audiences to find the most cost-effective acquisition hooks. 🏆 𝗧𝗛𝗘 𝗥𝗘𝗦𝗨𝗟𝗧𝗦: Successful Delivery Launch. Transformed a physical mall island into a fully operational online delivery brand. High-Performing Ad Funnels. Discovered winning creative formats and ad setups that consistently drive orders at a profitable cost. Boosted Engagement. Increased brand trust and conversion rates by leveraging authentic UGC video content in ads. 🏁 𝗧𝗛𝗘 𝗕𝗢𝗧𝗧𝗢𝗠 𝗟𝗜𝗡𝗘: Transitioning a brick-and-mortar food spot into delivery requires more than just launching ads. It takes a complete ecosystem. By combining seamless aggregator integration, highly visual UGC content, and conversion-optimized Meta ads, we successfully opened up a massive new digital revenue stream for a physical retail island.

Services

• Meta Ads

  700 USD

  📈 Meta Ads (Facebook & Instagram Advertising) 🔥 Get real results. Starting at $700/month Want to attract more leads, boost sales, or grow your brand on autopilot? I help businesses scale with high-converting ad campaigns on Facebook and Instagram. I don’t just launch ads — I build strategy-driven funnels that turn cold audiences into paying customers. What’s included: ✅ Full setup of Meta Ads Manager ✅ Ad creatives (images/video suggestions, copywriting, CTA) ✅ Target audience research and segmentation ✅ A/B testing and optimization ✅ Weekly performance reports + strategy tweaks ✅ Pixel & event setup (if needed) Whether you're launching a new offer, scaling a proven product, or just want to stop wasting budget on underperforming ads — I’ll help you run smarter campaigns that convert.

Results

• Amount Spent: 1100.21 PLN
• Impressions: 70209
• Reach: 50842
• CTR: 1.03 %
• Cost per purchase: 183.37 PLN
• Clicks: 627
• Reactions: 1
• Purchase: 6