Miyamoto Sushi | Delivery & Takeaway

Food & Beverage

By Ruslan Flemer

Overview

Miyamoto Sushi is my personal project and marketing experiment, built entirely from scratch to test the limits of digital marketing in the highly competitive food delivery niche. 😱 THE PROBLEM: Launching a food delivery business in a crowded market like Warsaw is a serious challenge. We had no brand awareness, no customer base, and no existing infrastructure. The goal was not simply to “run some ads,” but to connect marketing, delivery platforms, local SEO, and strict unit economics into one profitable system. 👉 The Goal: Build a fully functional digital ecosystem for a sushi delivery brand, generating consistent orders while maintaining healthy profit margins. 👉 Location: Warsaw, Poland. 👉 Audience: Local residents, office workers, deal-seekers, and sushi lovers who value speed and quality. 👉 Channels: Facebook Ads / Instagram Ads, Google Maps, delivery aggregators, and our own website. ⚙️ WHAT WE ACTUALLY DID: • Full Infrastructure Launch. We built everything from scratch — from setting up advertising accounts and creating custom static and video creatives to onboarding and optimizing profiles on major delivery platforms. • Local Search Optimization. We optimized our Google Maps presence to capture high-intent local traffic from people actively searching for sushi nearby. • Creative Testing Across Multiple Formats. We continuously tested static banners, short-form video ads, and Reels to understand which visual formats generate the strongest engagement and drive immediate orders. • Real Unit Economics Analysis. We did not focus only on cheap clicks. We analyzed cost of goods sold (COGS), aggregator commissions, discount margins, delivery costs, and customer lifetime value (LTV) to understand which promotions were actually profitable. • Retention Mechanics. We developed promotional mechanics and special offers designed to turn one-time buyers from delivery platforms into repeat customers ordering directly. 🏆 THE RESULTS: • From Zero to Operational. We launched a fully functioning food delivery brand from scratch and established a recognizable digital presence in Warsaw. • Multichannel Sales System. We connected social media advertising, local SEO through Google Maps, delivery platforms, and our own website into one customer acquisition ecosystem. • A Real Marketing Testing Ground. We created a working environment where new marketing hypotheses, creatives, promotions, and offers can be launched, measured, and scaled in real time. 🏁 THE BOTTOM LINE: In food delivery, getting a click is relatively easy. Making that click profitable is much harder. Miyamoto Sushi showed that marketing cannot be separated from the economics of the business. By analyzing the entire funnel — from the first Instagram impression to delivery platform commissions, order profitability, and repeat purchases — we built a system focused on real net profit rather than vanity metrics.

Roadmap

  1. Анализ аудитории

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  2. Настройка рекламного кабинета

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  3. Создание рекламных креативов

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Results