Fire Sushi | Launching and Scaling a Sushi Delivery Brand

Food & Beverage

By DMK | Traffic Studio

Overview

Fire Sushi is a sushi delivery brand in Khmelnytskyi, Ukraine. DMK Traffic Studio was tasked with attracting the first customers to a newly launched delivery business and developing a scalable customer acquisition strategy in a competitive local market. The main challenge was generating consistent orders without an established customer base. The campaign focused on combining paid advertising, creative experimentation, and performance optimization into a repeatable acquisition system.

Roadmap

  1. Market Entry Strategy

    Defined customer acquisition objectives for a new food delivery business.

  2. Advertising Campaign Launch

    Launched 30 advertising campaigns to introduce the delivery brand and generate sales.

  3. Creative Testing

    Tested 117 advertising creatives to identify effective customer acquisition approaches.

  4. Performance Optimization

    Applied marketing improvements to strengthen campaign efficiency and support growth.

  5. Growth Assessment

    Evaluated order volume, acquisition costs, and advertising return.

Results