MAG Cleaning | SprzΔ…tanie i Remonty

By Ruslan Flemer

Overview

Magic at Home is a Warsaw-based cleaning company offering dry cleaning, deep residential cleaning, and commercial office cleaning. We built this project completely from scratch. 😱 π—§π—›π—˜ 𝗣π—₯π—’π—•π—Ÿπ—˜π— : We took over the project with absolutely zero digital footprintβ€”no social media presence, no ad infrastructure, and no marketing system in place. The challenge was starting from a blank slate in a highly competitive local market. πŸ‘‰ The Goal: Build a stable flow of high-quality leads, secure B2B contracts, and establish a strong digital presence from the ground up. πŸ‘‰ Location: Warsaw, Poland. πŸ‘‰ Audience: Homeowners, busy professionals, and local business/office owners. πŸ‘‰ Channels: Facebook Ads / Instagram. βš™οΈ π—ͺ𝗛𝗔𝗧 π—ͺπ—˜ π—”π—–π—§π—¨π—”π—Ÿπ—Ÿπ—¬ π——π—œπ——: πŸ—οΈ Built from Scratch. We handled everything from the ground up: competitor research, brand-new social media pages, pixel setups, and ad account warming. 🎯 Competitor Intelligence. We analyzed the Warsaw cleaning market to find which offers actually convert and built our creative strategy around those proven hooks. πŸ€– Automated Lead Qualification. Instead of letting leads get cold, we built a custom chatbot. The bot briefed the client, gathered all details (flat size, service type, date), and instantly emailed a qualified lead profile straight to the team with a direct link to the chat. 🌐 Optimized the Funnel. We worked closely on website improvements and set up high-converting quiz funnels to make booking a service as frictionless as possible. πŸ§ͺ Constant Testing. We promoted dry cleaning, home cleaning, and office cleaning simultaneously, testing dozens of visual approaches and copy variations to find the cheapest cost-per-acquisition. πŸ† π—§π—›π—˜ π—₯π—˜π—¦π—¨π—Ÿπ—§π—¦: πŸš€ Instant B2B Win. Within the very first month, we closed a B2B office cleaning contract that turned into a lucrative, long-term partnership. ⏳ 2+ Years of Growth. The lead generation system we built operated successfully and brought in a steady flow of bookings for over two years. πŸ“… Predictable Pipeline. We turned a brand-new name into a recognized local service with a fully booked team and a predictable stream of inquiries. 🏁 π—§π—›π—˜ 𝗕𝗒𝗧𝗧𝗒𝗠 π—Ÿπ—œπ—‘π—˜: When starting from zero, success doesn't come from just "running ads." It comes from a complete ecosystem. By pairing targeted local ads with smart automation (like our qualification chatbot) and conversion-focused quiz sites, we didn't just generate cheap clicksβ€”we delivered fully prepped, ready-to-pay clients directly to the sales inbox.

Results