Ocean Sushi | 2,599% ROAS from Sushi Delivery Advertising in Ukraine

Food & Beverage

By DMK | Traffic Studio

Overview

For Ocean Sushi, we focused on increasing purchases and building customer loyalty for a sushi delivery business in Kropyvnytskyi, Ukraine. Our goals were customer acquisition and stronger engagement with existing customers. We developed a marketing strategy incorporating Customer Journey Mapping and Customer Development, along with a retention-focused retargeting funnel.

Roadmap

  1. CustDev Research

    Studied customer needs and factors influencing sushi delivery choices.

  2. Customer Journey Mapping

    Mapped the customer journey from discovering the brand to placing an order.

  3. Advertising Strategy

    Developed a strategy focused on increasing purchases and customer loyalty.

  4. Retargeting Funnel

    Built retargeting activities to support retention and repeat engagement.

  5. Performance Analysis

    Evaluated cost per sale, ad spend, revenue and ROAS.

Results