Najlepsze studia przypadków marketingowych: Fintech

1 zweryfikowane studium przypadku w branży Fintech.

• Loans for companies

  Nova Lend provides business financing and loans ranging from 10,000 to 1,000,000 zł for small, medium, and large enterprises in Poland. The client came to us via recommendation. 😱 𝗧𝗛𝗘 𝗣𝗥𝗢𝗕𝗟𝗘𝗠: They already had active ads running, but the results were highly disappointing. The cost per lead (CPL) was sky-high, and their ads looked exactly like every other generic financial service on the market, completely blending into the noise. 👉 The Goal: Lower the CPL, boost lead quality, and build a unique, high-trust positioning in their ad campaigns. 👉 Location: Poland. 👉 Audience: Small and medium-sized business owners looking for fast, reliable credit solutions. 👉 Channels: Facebook Ads / Instagram. ⚙️ 𝗪𝗛𝗔𝗧 𝗪𝗘 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗗𝗜𝗗: Complete Messaging Shift. We completely tore down the old ad copy and rebuilt the communication strategy to focus on speed, transparency, and trust rather than generic "loan" terms. Introduced Face-of-the-Brand Video Ads. While competitors stuck to boring stock photos and text banners, we scripted, shot, and edited custom video ads featuring a real person. This instantly broke through the feed and built immediate credibility. Tested Quiz Funnels. We built and tested interactive quiz sites with multiple scenario paths to qualify the business owners before they even submitted a form. Supercharged Retargeting. We built a robust retargeting engine to capture and warm up warm prospects who had visited our site or interacted with our videos but hadn't applied yet. Continuous Optimization. We ruthlessly monitored the pipeline, cutting out expensive ad sets and funneling the budget into creative angles that delivered actual qualified business owners. 🏆 𝗧𝗛𝗘 𝗥𝗘𝗦𝗨𝗟𝗧𝗦: Significant CPL Drop. Breaking away from stock visuals instantly made our ads more efficient, lowering the cost per lead significantly. Higher Quality Applications. The quiz qualification and human-centric video approach filtered out casual browsers, bringing in serious, high-intent business inquiries. Retargeting Goldmine. Our retargeting campaigns quickly became one of the most profitable, highest-converting elements of the entire ad setup. 🏁 𝗧𝗛𝗘 𝗕𝗢𝗧𝗧𝗢𝗠 𝗟𝗜𝗡𝗘: In B2B finance, trust is the ultimate currency. People buy from people, not corporations. By replacing dry corporate banners with real, human-centric video creatives, we didn't just drop the CPL—we humanized the brand and set a new standard that left competitors far behind.

  Leads: 279

  Autor Ruslan Flemer